For a very long time, most organizations in banking and insurance were convinced to have quite a good view on which client segments they were serving or wanted to target and developed products and services they considered these segments needed or longed for. Focus was on creating good products and delivering good services in the most efficient way at the lowest cost and with the largest distribution possible. Overall clients satisfied themselves with products and services “close enough to their needs” as long as security , trust and quality was ensured.
Last year was an important one for our financial services community. In 2018, having built up expertise in finance for over fifteen years, AE decided to enter the financial market with a focused service offer. Our ambition to become a trustworthy end-to-end digital partner translated into a brand-new, sector-driven website and a bi-monthly newsletter. So let’s look back on the amazing things we’ve accomplished in 2018, and cast a glance at what 2019 has in store for us!
At AE Financial Services we try to keep up with the various trends in our rapid changing landscape. Looking back at the various conferences which we attended in the last few months, it appears that the search for authenticity and human relevance in this digital world remains top on the agenda.
Seth Godin, one of the speakers at Supernova at the end of September, was probably the one who best summarized this quest for a human connection in his presentation in a few striking quotes:
The world we live in today is highly competitive. Competitors lurk around every corner, customers become increasingly demanding and new technologies are able to devour your existing business model. Knowledge, and - even more importantly - sharing it, are essential in such times. Organisations and people who learn faster and more efficiently take the pole position.
Equally within AE the acquisition and sharing of knowledge is important. There are several different ways to do this. In this blog post, we introduce you into how we creatively tackled this in our financial service community via an in-house crypto competition.
Analytics have become indispensable in a personalised marketing strategy. Convinced of the value of data and the insights it can bring, one of our customers in consumer goods called on us for the launch of a completely new product. With AE’s help, they succeeded in reaching their target group more efficiently and achieving impressive results.