In my previous blog I explained why it is important for any organisation to think about its ecosystem and develop a platform strategies. I’ve dived deeper into the two main platform strategies. Developing a strategy is one thing, at least as challenging it is, to implement it and secure one’s position in the platform business of the future.
Ensuring your business a flourishing future: how to and what's the role of platforms and ecosystems in this journey?
If you ask yourself why companies like Google, Amazon and Apple are so successful, it is because they were the first to understand about platform strategies and how to best implement them.
Financial service providers are nowadays under firm pressure to deliver high-quality, scalable solutions at record speed. Moreover, they must do so preferably at low cost, as the financial sector’s margins are being squeezed. Meanwhile, today’s consumers expect their financial service providers to take on the role of advisors who offer value added insights. As a result, more and more organisations are opting for Robotic Process Automation to help them overcome today’s challenges as well as tomorrow’s.
In our latest post, we have talked about the personalisation shift that companies face today. New technologies and changing customer expectations force organisations to critically review their processes and use innovative technology to create value for their clients.
This is no different in banking and insurance. Financial services providers have to take on a more supportive role as an advisor for their clients, preferably approaching them as individualised as possible. After all, customers simply see through hollow, automated messages. They expect to receive only relevant information that makes a difference for them on a personal level.
In our latest AE Financial Services newsletter we elaborated on why we, at AE, are convinced that offering your clients a relevant and personalized experience is a key differentiator in the world of financial services. Do you agree? And so does the rest of your organization?