4 Focus Points for Preparing a User Story Mapping Workshop

By Thomas De Vries on 29 March 2016

In this post, we’ll discuss the preparation of a (series of) story mapping workshop(s).

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4 Challenges you’ll encounter on the road to personalization

By Joris Van denstorme on 11 March 2016

Personalizing services and marketing is not just hip and trendy, it can effectively result in lots of added value for your clients and prospects. But implementing a proper personalization strategy does not come without its challenges.

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Personalization: a piece of cake?

By Joris Van denstorme on 07 March 2016

Say you’re an IT-professional working for a company that sells services, among which a punch-ticket for psychological advice by phone. You’re charged with realizing a first step in personalizing the consumer journey.

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Organize for effective personalization

By Bruno Lefever on 03 March 2016

Many companies are facing the challenge to identify and deliver more personalized services to their customers and are trying to evolve from an inside out perspective to an outside in approach. Making this switch takes time and reflection.

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AE Codecamps: Providing a Spark for the Edisons of Tomorrow

By Vincent Guelinckx on 11 February 2016

Every month at AE, we organize an AE Codecamp for our colleagues' children and their friends. It's a great way for the next generation to experience the possibilities of science and technology in a playful manner.

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