In this post, we’ll discuss the preparation of a (series of) story mapping workshop(s).
Personalizing services and marketing is not just hip and trendy, it can effectively result in lots of added value for your clients and prospects. But implementing a proper personalization strategy does not come without its challenges.
Say you’re an IT-professional working for a company that sells services, among which a punch-ticket for psychological advice by phone. You’re charged with realizing a first step in personalizing the consumer journey.
Many companies are facing the challenge to identify and deliver more personalized services to their customers and are trying to evolve from an inside out perspective to an outside in approach. Making this switch takes time and reflection.
Every month at AE, we organize an AE Codecamp for our colleagues' children and their friends. It's a great way for the next generation to experience the possibilities of science and technology in a playful manner.