Going Digital: no mere gimmick, but a whole new way of doing business

By Jouri Goos on 11 October 2019

Can you imagine a life without smartphones, without apps to help you navigate, play your favorite music or, say, buy insurance for your rental car right before you board a plane? It’s strange how we got used to this new way of living so quickly, because we grew up without any of the digital technologies that define it. Eager to follow suit, organizations are enthusiastically working to make their digital aspirations a reality.

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