Discriminating AI: Be Conscious about the Unconscious Bias

By Bram Vanschoenwinkel on 24 March 2021

Artificial Intelligence (AI) and Machine Learning (ML) used in the right way offer companies new and unprecedented opportunities to tap into. For the man and woman in the street it brings many new and exciting advances in their everyday lives. However, they also have a dark side. When we design algorithms and train models based on data of a privileged minority group, ML model outcomes (like predictions, recommendations, classifications,...) have the ability to discriminate and exclude large parts of the population in a way that is not acceptable. Fact is that we don’t always realize this, and thus need to be very careful and build in checks to avoid these circumstances.

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