Personalise your marketing strategy with Analytics

By Laura van Duijvenbode on 16 November 2018

Analytics have become indispensable in a personalised marketing strategy. Convinced of the value of data and the insights it can bring, one of our customers in consumer goods called on us for the launch of a completely new product. With AE’s help, they succeeded in reaching their target group more efficiently and achieving impressive results.

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Hackathon 2018: Team Sofico

By Laura van Duijvenbode on 10 September 2018

The AE Hackathon gives customers and prospects 36 hours to come up with an innovative idea and a minimum viableproduct. The fifth edition of the Hackathon took place in June 2018. In this series, you will meet all the participants.

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Hackathon 2018: Team MINT

By Laura van Duijvenbode on 10 September 2018

The AE Hackathon gives customers and prospects 36 hours to come up with an innovative idea and a minimum viable product. The fifth edition of the Hackathon took place in June 2018. In this series, you will meet all the participants.

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Money 2020 in 5 quotes worthwhile sharing

By Leen van Wambeke on 03 July 2018

Early June, the Money2020 circus landed in Amsterdam. One should take this literally since “circus” was the major theme for this year’s European edition of the Greatest FinTech Show on Earth, as the organizers themselves tend to call this event.

With stellar speakers and panels on 8 different stages for 3 days long and a buzzing expo hall with over 250 start-ups, scale-ups and mature corporates presenting their services, wrapping up the take-aways is a challenge.

Let me share the 5 quotes that resonated the most to me.

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Rest assured of a personal approach thanks to analytics

By Gert Nelissen on 29 June 2018

KBC is one of the largest bank-insurers in Belgium for both private individuals and medium-sized businesses. In order to strengthen their market position, and evolve towards a data-driven organisation, the bank wants to maximize the value from the available data.

With the evolution towards a data-driven organisation, the intensive use of commercial data and data analysis has developed into a strategic core-competency for KBC. Together with their business partners, they are building multiple new quality data layers (Commercial data, Risk data, etc.) which contain accurate and consistent data, are based on unambiguous definitions, comply with the new GDPR legislation and can be unlocked at the right moment, in the right form and via the right channel. These new Data Layers are developed on a Big Data platform with specific tools and technologies.The bank recruited the help of AE in order to convert the data that they are gathering into useful and practical insights for the internal services. The ultimate objectivel is to ensure a personalised approach for end-users of KBC. 

 

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