KBC is one of the largest bank-insurers in Belgium for both private individuals and medium-sized businesses. In order to strengthen their market position, and evolve towards a data-driven organisation, the bank wants to maximize the value from the available data.
With the evolution towards a data-driven organisation, the intensive use of commercial data and data analysis has developed into a strategic core-competency for KBC. Together with their business partners, they are building multiple new quality data layers (Commercial data, Risk data, etc.) which contain accurate and consistent data, are based on unambiguous definitions, comply with the new GDPR legislation and can be unlocked at the right moment, in the right form and via the right channel. These new Data Layers are developed on a Big Data platform with specific tools and technologies.The bank recruited the help of AE in order to convert the data that they are gathering into useful and practical insights for the internal services. The ultimate objectivel is to ensure a personalised approach for end-users of KBC.