The versatility of analytics is still underexposed. All too often, analytics is lumped together with reporting and tracking, while it is a so much richer domain. That is why in this series, we will take a closer look at the many possibilities analytics has to offer. In order to gain more insight in various business processes, AE developed three useful tools: a Dive into Customer Journey’s, the Smart Meter Project and the Churn insights tool.
Last year has been quite exciting, full of wonderful events and the joyful welcoming of a few new members to our AE family. Before we said goodbye to the year of 2018, we held our end-of-year Analytics foyer in December.
During this festive edition, our team of Data Scientists shared a number of different success stories we realised together with our customers in 2018. In our previous blog post Looking Back at our Analytics foyer: Part 1, we presented a deep dive into these different successes brought during this inspiring evening.
Our Analytics foyer took place last Tuesday. At this festive end-of-year edition, we’ve proudly welcomed 79 attendees to conclude 2018 together. It became an interesting afternoon and evening during which the public was introduced to several customer cases and the potential of Artificial Intelligence. Our take home message? Analytics turns data into useful insights that take your business to a higher level.
Analytics have become indispensable in a personalised marketing strategy. Convinced of the value of data and the insights it can bring, one of our customers in consumer goods called on us for the launch of a completely new product. With AE’s help, they succeeded in reaching their target group more efficiently and achieving impressive results.
The AE Hackathon gives customers and prospects 36 hours to come up with an innovative idea and a minimum viableproduct. The fifth edition of the Hackathon took place in June 2018. In this series, you will meet all the participants.