Analytics have become indispensable in a personalised marketing strategy. Convinced of the value of data and the insights it can bring, one of our customers in consumer goods called on us for the launch of a completely new product. With AE’s help, they succeeded in reaching their target group more efficiently and achieving impressive results.
The AE Hackathon gives customers and prospects 36 hours to come up with an innovative idea and a minimum viableproduct. The fifth edition of the Hackathon took place in June 2018. In this series, you will meet all the participants.
A previous series of blog posts on Marketing Analytics offered an extensive overview of the available analytical techniques for marketing and their added value. Some examples of these techniques included market basket analysis, customer segmentation and churn prediction. A conclusion reached in these blog posts was that data analytics are the ideal extension to traditional marketing: based on data, we gain insights into (potential) customers and their behaviour, so that we can target them in an even more personalised manner.
The first of a two-part blog post zooms in on an important category of marketing analytics: Geospatial analytics or Geographic analysis. What can geographic analysis signify for your business? What is the added value of using this analysis? In a second blog post, we will explain the more technical aspects, show you how you can start up this analysis with the help of the open-source software R (the R Project for Statistical Computing) and provide a complete step-by-step plan of our own workflow.
Curious on how you can integrate interactive Visio diagrams in your Power BI reports? Check out this blog post for a detailed walk-through. To top it off, we'll also include the brand new what-if-analysis feature in the mix.
In a big data world, data-driven decisions and Internet of Things, Analytics is often needed to acquire data insights. However, when data scientists forget to use visualizations to communicate or explore information they are missing out on a valuable tool.