In a big data world, data-driven decisions and Internet of Things, Analytics is often needed to acquire data insights. However, when data scientists forget to use visualizations to communicate or explore information they are missing out on a valuable tool.
We live in a talent economy and now more than ever, companies are realizing that with great people comes great business success. With the rise of 'Great Place to Work' contests and the popularity of LinkedIn, HR departments have gained significant strategic importance over the past few decades. Companies have recognized that when they have a well-balanced and happy employee base, this reflects in every other part of the business.
Organizations often possess a lot of data that’s being stored in unstructured formats. Most of the time, this involves data that people were able to enter as free text, such as e-mails, call center logs, presentations, manuals etc. In these instances, analytics can help to access the value hidden within this data.
The world around us is moving at an ever faster pace and disrupting forces for your market are lurking around the corner.
This is the last post in a series of three about the added value of Analytics in Marketing. The first post, by my colleague Bram Vanschoenwinkel, gave an overview of a number of Analytics techniques tailored to a better understanding of your customers and their specific needs. Jessica Ruelens discussed Customer Segmentation & Profiling and a specific case for a company that sells professional training seminars in a second post. I will conclude this series with a discussion about Churn Prediction and a specific case of a bank.