Insights on Innovation in the Corporate World: Putting Ideas into Action

By Kathleen de Mol on 17 September 2018

Let’s talk about innovation... How does this word make you feel nowadays? Do you feel confident as in “I’ve got this”, or do you feel shivers rolling down your spine? Well, more often than not, it seems that it is the latter. How come?

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API Management: Unlock Your Digital Services

By Yannick Geerts on 13 September 2016

I’m not telling you something new if I say the demands on IT from business are ever increasing. Certainly the last few years, business is looking more and more towards IT as a big part of the solution to their business problems.

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Top Tools for User Story Mapping: From Post-Its to the Best Digital Apps

By Wouter Walgraeve on 07 April 2016

So you’ve mastered the technique of User Story Mapping. Or you’ve read the book by Jeff Patton. Or you’re excited to get started because of our series of blog posts… Whatever the case may be, we’ve got a little extra for you: a walk through the jungle of storymapping tools.

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4 Challenges you’ll encounter on the road to personalization

By Joris Van denstorme on 11 March 2016

Personalizing services and marketing is not just hip and trendy, it can effectively result in lots of added value for your clients and prospects. But implementing a proper personalization strategy does not come without its challenges.

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Personalization: a piece of cake?

By Joris Van denstorme on 07 March 2016

Say you’re an IT-professional working for a company that sells services, among which a punch-ticket for psychological advice by phone. You’re charged with realizing a first step in personalizing the consumer journey.

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