I’m not telling you something new if I say the demands on IT from business are ever increasing. Certainly the last few years, business is looking more and more towards IT as a big part of the solution to their business problems.
So you’ve mastered the technique of User Story Mapping. Or you’ve read the book by Jeff Patton. Or you’re excited to get started because of our series of blog posts… Whatever the case may be, we’ve got a little extra for you: a walk through the jungle of storymapping tools.
Personalizing services and marketing is not just hip and trendy, it can effectively result in lots of added value for your clients and prospects. But implementing a proper personalization strategy does not come without its challenges.
Building a profitable enterprise no longer depends on finding the right product and setting the right price. We live in the age of the customer, who is well informed through the capabilities of the internet. Customer Experience has become an important element in doing good business. Companies will have to reinvent themselves in order to fully understand and serve their customers, employees and partners. Time to get started on building amazing experiences, aided by digital tools. We spoke with Kenny Follet, one of the speakers at AE's latest AE Foyer "Embrace your customer, get digital!"