So, you have a brilliant (and viable) idea. Here's what next!

By Hans Robben on 17 December 2018

Interesting fact: 75 percent of all companies struggle when to execute innovation projects. While most of them do manage to get through the ideation phase rather successfully – ah, the thrill of it all –they somehow run into a wall once the initial excitement wears off. ‘Just do it!’ is what a certain American sports brand would say, and it’s certainly what everyone involved in the project is thinking too. Months later, however, everyone’s still saying ‘we should just do it’. Sounds familiar? Read on and you’ll know exactly what to do to turn your next innovation idea into a success.

This article first appeared on Medium

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Looking Back at our Analytics foyer: Part 1

By Laura van Duijvenbode on 14 December 2018

Our Analytics foyer took place last Tuesday. At this festive end-of-year edition, we’ve proudly welcomed 79 attendees to conclude 2018 together. It became an interesting afternoon and evening during which the public was introduced to several customer cases and the potential of Artificial Intelligence. Our take home message? Analytics turns data into useful insights that take your business to a higher level.

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How to come up with a winning viable idea in 3 steps

By Toon Herremans on 12 December 2018

Hi there. The fact that you’re reading this means you’re itching to start investing in innovation – we know the feeling! Evidently, we needn’t explain that coming up with an amazing and, above all, viable idea will prove vital to your success. No worries, though, because Seth & Dunn have got you covered. In this post we’ll walk you through the first steps we take when innovating for clients. We’ll tell you all about the Double Diamond approach and give you plenty of tips to get inspired and come up with a winning viable idea all on your own – and in just three steps. Ready to start this innovation journey? Let’s go, go, go!  

This article first appeared on Medium 

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Innovation? Definitely not a walk in the park

By Kathleen de Mol on 06 December 2018

Innovation … A word used and misused so often that we can safely speak of a cliché. We hear and read success stories on Twitter and LinkedIn, and various hip events around innovation compete for the most attention. At the same time, we also hear stories from behind the scenes of companies that want to innovate. And those stories turn out to be a lot less rosy than is sometimes portrayed. To separate facts from fiction around the theme of innovation, we started talking to a number of companies about their challenges. We spoke to people from 14 organisations, spread across 5 sectors, and were able to test 10 assumptions.

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Battle of the Frameworks: Enter Vue.js

By Sophie Traen on 05 December 2018

The battle for the best Front End framework continues in full force. Now that AngularJs has officially entered its End of Life period, we are once again faced with the question: which framework should we pick for our next Web app1?

Vue.js is all the rage these days. Although it exists for quite a few years, it's still the new kid on the block. Naturally, we've been following up on it closely at AE. Will this small but lovable framework make its way to the top, and stand proud next to the giants Angular and React? Let's find out!

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