In my last blog post I talked about the strategic and competitive advantages that can be delivered by Business Analytics but that a lot of companies are still struggling to apply Analytics and actually gain these advantages. This post is the first in a series of three where the added value of Analytics in Marketing will be discussed.
Undoubtedly you already heard about the strategic and competitive advantages Business Analytics can deliver by bringing you wisdom and insights derived from your company data.
“Analytics is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”
But is this really the case? Is Analytics really worthwhile talking about? And more importantly, how can companies go from just talking about it to actually and successfully doing it?