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Geospatial Analytics: the importance of WHERE

By ae.admin on 08 December 2017

This post was written by Oliver Belmans & Bram Vanschoenwinkel

A previous series of blog posts on Marketing Analytics offered an extensive overview of the available analytical techniques for marketing and their added value. Some examples of these techniques included market basket analysis, customer segmentation and churn prediction. A conclusion reached in these blog posts was that data analytics are the ideal extension to traditional marketing: based on data, we gain insights into (potential) customers and their behaviour, so that we can target them in an even more personalised manner.

The first of a two-part blog post zooms in on an important category of marketing analytics: Geospatial analytics or Geographic analysis. What can geographic analysis signify for your business? What is the added value of using this analysis? In a second blog post, we will explain the more technical aspects, show you how you can start up this analysis with the help of the open-source software R (the R Project for Statistical Computing) and provide a complete step-by-step plan of our own workflow.

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Key takeaways from the ABISS (Smart Manufacturing/ Industry 4.0)

By ae.admin on 02 November 2017

This blog post was written by Ruben Vuylsteke & Christophe Bonduelle.

Smart Manufacturing, Industry 4.0, IoT, etc. are hot topics in our environment. To learn more, we visited the ABISS (Advanced Business & Industrial Software Summit) trade fair held on Thursday 5 October at the XPO in Kortrijk. Throughout the day, the questions at the back of our minds were: “What can AE signify for these companies?” and “What does AE still have to learn to become relevant to these companies?” Finding answers to these questions requires further thought but before that, here is our report of this extremely interesting day!

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Power to the teams: How being decentrally organized helps our people grow

By ae.admin on 17 March 2016

At AE, we’re very proud to be among the Best Workplaces in Belgium and to be one of the recipients of a Great Place to Work award. To celebrate us winning this award for the sixth straight year, we want to present you with some background on the makeup of our organization, as it is a key facilitator of our people’s happiness at work.

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What will 2016 mean for your company, business model and your customers?

By ae.admin on 22 December 2015

The world around us is moving at an ever faster pace and disrupting forces for your market are lurking around the corner.

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Customer Experience wrap-up

By ae.admin on 11 September 2015

The weekend is great for catching up on some reading backlog. Missed a blog post? Don’t worry. We’re here to help you out. Customer experience is an essential part in creating and operating a successful business or offering. Whether you’re providing services to external clients or support colleagues in other business units, a customer-centric approach helps you provide true value.

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