The weekend is great for catching up on some reading backlog. Missed a blog post? Don’t worry. We’re here to help you out. Customer experience is an essential part in creating and operating a successful business or offering. Whether you’re providing services to external clients or support colleagues in other business units, a customer-centric approach helps you provide true value.
I love to help companies shape their future architecture. Become customer-centric. Exploit digital technology. Integrate multiple channels. Help them provide consistent and ‘lovable’ customer experiences. To do this, we also need to reinvent our organisations and design them as living systems.
We are creating customer journeys on the fly these days. It is the revelation in process modeling and customer understanding. By combining the outside-in process of the customer with his emotions we are able to steer our organization towards the customer-centric culture, and foster loyal customers. But in our quest for the outside-in enterprise, one must not forget why we are mapping a journey in particular. Forrester states there are 6 possible goals for every customer journey map.
Building a profitable enterprise no longer depends on finding the right product and setting the right price. We live in the age of the customer, who is well informed through the capabilities of the internet. Customer Experience has become an important element in doing good business. Companies will have to reinvent themselves in order to fully understand and serve their customers, employees and partners. Time to get started on building amazing experiences, aided by digital tools. We spoke with Kenny Follet, one of the speakers at AE's latest AE Foyer "Embrace your customer, get digital!"
“How do you feel about that?” It’s a question associated more with clients staring at their psychotherapist’s office ceiling than with enterprise platforms, mobile applications and their customers. Not surprisingly so; applications are often seen as embodiments of reason and logic. Their performance has objective targets and their functionalities have thoroughly analysed and well-documented requirements.