Looking Back at our Analytics foyer: Part 1

By Laura van Duijvenbode on 14 December 2018

Our Analytics foyer took place last Tuesday. At this festive end-of-year edition, we’ve proudly welcomed 79 attendees to conclude 2018 together. It became an interesting afternoon and evening during which the public was introduced to several customer cases and the potential of Artificial Intelligence. Our take home message? Analytics turns data into useful insights that take your business to a higher level.

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Hackathon 2018: Team Tetris

By Laura van Duijvenbode on 10 September 2018

The AE Hackathon gives customers and prospects 36 hours to come up with an innovative idea and a minimum viableproduct. The fifth edition of the Hackathon took place in June 2018. In this series, you will meet all the participants. 

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Geospatial Analytics: the importance of WHERE

By ae.admin on 08 December 2017

This post was written by Oliver Belmans & Bram Vanschoenwinkel

A previous series of blog posts on Marketing Analytics offered an extensive overview of the available analytical techniques for marketing and their added value. Some examples of these techniques included market basket analysis, customer segmentation and churn prediction. A conclusion reached in these blog posts was that data analytics are the ideal extension to traditional marketing: based on data, we gain insights into (potential) customers and their behaviour, so that we can target them in an even more personalised manner.

The first of a two-part blog post zooms in on an important category of marketing analytics: Geospatial analytics or Geographic analysis. What can geographic analysis signify for your business? What is the added value of using this analysis? In a second blog post, we will explain the more technical aspects, show you how you can start up this analysis with the help of the open-source software R (the R Project for Statistical Computing) and provide a complete step-by-step plan of our own workflow.

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How to create good data visualizations to make correct data-driven decisions

By Brecht De Rooms on 08 December 2016

In a  big data world, data-driven decisions and Internet of Things, Analytics is often needed to acquire data insights. However, when data scientists forget to use visualizations to communicate or explore information they are missing out on a valuable tool.

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What will 2016 mean for your company, business model and your customers?

By ae.admin on 22 December 2015

The world around us is moving at an ever faster pace and disrupting forces for your market are lurking around the corner.

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